Wow, where do I start... I love this Kohl so much and I wouldn't change anything about it! A year ago, I was in Jordan and bought an $8 kajal/ithmud in Petra, and it was made in India with a plastic applicator. It was fine to use for some time, but I realized whenever I got it under my eyes, it was very smudgy and stubborn to remove. Skalli Essentials kohl comes with a PERFECT natural applicator, and the black powder itself is very easy to remove and wipe away. At the same time, I don't know how it's possible, but I can also do perfect winged eyeliner with this without adding water! It lasts all day, even when I'm hot outside. I don't notice the product getting in my eyes, but if it does, I can't feel it at all because it doesn't burn. Follow the directions, and you'll get the hang of application. The only thing I'd say is that a bit of black powder comes out when you first open it, and each time the container is opened, a tiny bit comes out. It's really not bad though, just do it over the sink or any easy-to-clean surface. The results are amazing, long-lasting, and really do make my eyes pop, all with natural and organic ingredients(: